Why "Vexcel Imaging"?
The story behind the name “Vexcel Imaging”
29 June 2022
Vexcel Imaging
founded in 1992
Founded in 1992, Vexcel Imaging has now existed for 30 years almost to the day and for almost as long, our customers and partners have been wondering how this somewhat unusual company name came about.
Today we will take you on a little journey to the beginnings and reveal the explanations behind the word creation Vexcel Imaging.
„Vexcel” as part of the company name „Vexcel Imaging“ is an interesting, made-up word. Several interpretations of this acronym exist in parallel, each highlighting different aspects of the company founded 30 years ago.
Vexcel Imaging
founded in 1992
Founded in 1992, Vexcel Imaging has now existed for 30 years almost to the day and for almost as long, our customers and partners have been wondering how this somewhat unusual company name came about.
Today we will take you on a little journey to the beginnings and reveal the explanations behind the word creation Vexcel Imaging.
„Vexcel” as part of the company name „Vexcel Imaging“ is an interesting, made-up word. Several interpretations of this acronym exist in parallel, each highlighting different aspects of the company founded 30 years ago.
First, of course, there is a technical explanation: Vexcel is made up of words like vector, an important term in photogrammetry, and excellence, which is self-explanatory. One could also identify pixel, the smallest part of a digitized image, at least phonetically. All of these are clear indications of Vexcel Imaging’s business direction.
The next explanation deals with „Wechsel“, the German word for change, which is pronounced just like Vexcel in English. In fact, for the founder of Vexcel Imaging, Franz Leberl, and his family, the foundation of this US-based company and moving to America was a big change or „Wechsel“ in their lives.
And finally, Traude Leberl, Franz’s wife and later CEO of Vexcel Imaging in Austria, was born and raised in a small village called „St. Corona am Wechsel“ in the „Wechsel“ mountain area between Vienna and Graz. This topographical name is pronounced the same as the German word for change mentioned before.
Who knows how the creative process ended thirty years ago and what else might have influenced the final decision but isn’t it cool to have a company name that leaves room for interpretation in an ambiguous way?
Would you like to learn more about the most important milestones in Vexcel’s history?
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